In the world of baking and childcare, one entrepreneur is making waves with her delectable desserts and a heartwarming vision for the future. We sat down with Leticia Virrueta, the creative force behind a burgeoning business, Letty Letita’s Cakes, that started as a simple passion for baking and has now evolved into a dream of providing not just delightful treats but also a nurturing environment for children.

For the Love of Baking

Leticia’s venture began with a love for creating scrumptious cakes and desserts as a child. From cakes and cookies to pastries and cake pops, her menu is a sweet symphony. Starting small, she sold her creations to friends and family, and word of mouth quickly spread her delectable delights to new customers through referrals and social media. Orders can be placed seamlessly through Instagram or Facebook (see link below).

How It All Started; a Growing Passion for Social Entrepreneurship 

Letecia’s journey into the world of baking began as a little girl, cooking alongside her mother. Her passion for creating desserts only grew with time, earning her recognition as the go-to person for delectable treats. After obtaining a teacher’s degree and dedicating 22 years to education, Leticia made a significant transition from teaching to entrepreneurship in February 2023.

Letecia’s motivation goes beyond the love of baking; it’s rooted in a desire to make a difference. She envisions a childcare program that caters to Spanish-speaking families, providing a safe, educational, and interactive environment for their children. Given the current childcare crisis, her timing couldn’t be better. Profits from her bakery are earmarked to support this vision, driven by her personal experience as a mother who understands the challenges of communication and the pain of changing care providers when trust is broken.

For Leticia, the fuel that propels her forward is the dream of helping her community. The vision of offering stability to families and providing a childcare option where language is not a barrier keeps her inspired and dedicated to her dual ventures.

Community Support

Entrepreneurship comes with its set of challenges, and Leticia has navigated financial hurdles in acquiring materials and equipment for her bakery. Additionally, the upfront investments required for professional development have been a part of her journey, underscoring her commitment to delivering high-quality products and services.

Leticia draws strength from her family, particularly her encouraging daughters and supportive husband. The feedback and encouragement from loyal customers play a significant role in boosting her spirits. Beyond this, the community support through organizations like MESO and East County Business Bridge has been instrumental, in providing education, networking events, and one-on-one support.

For the Future

Looking ahead, Leticia envisions growth for both her dessert business and childcare program. Her dreams extend to owning dedicated spaces for both ventures, creating a lasting impact on her community through sweet treats and nurturing childcare services.

Leticia’s journey is not just about baking cakes and crafting desserts; it’s about weaving dreams and creating spaces where families can thrive. Her story is a testament to the power of passion, resilience, and a deep commitment to making a positive impact. As Leticia continues to whip up delightful treats and build a supportive community, the future looks as sweet and promising as her creations.

You can support her vision too! Click here to order now through her Facebook store!